About Us
At Hakone Speed, we’re all about fast cars, good vibes, and the wild world of Japanese car culture. Inspired by late-night ramen shops, neon-lit arcades, and the golden age of 90s–2000s tuning, our brand is a celebration of style, speed, and everything in between.
We make gear for everyone that has dreamt of spending the day at the track and the nights getting lost in Tokyo. Every shirt, hoodie, and design we create is packed with that JDM magic. Imagine if your favorite anime and your favorite car outlet had a baby and dressed it in a fun outfit.
Why "Hakone Speed"?
Because Hakone Turnpike is a legend. This winding mountain road just outside Tokyo is where legends are made — drift kings, time attack heroes, and midnight battles under the stars. It’s not just asphalt, it’s a vibe. Smooth curves, Fuji views, vending machines at every stop. It’s pure Japanese car heaven. That’s the energy we channel in everything we do.
What We're About
🍜 Culture First – From ramen shops to retro arcades, we blend the fun, flavors, and visuals of Japan with our love for cars.
🇯🇵 JDM Love – If it’s a kei car, a cult classic or a halo legend, it belongs here.
🎨 Original Art – All our artwork is made by real artists, we value our artists and their talent.
🧢 For the Crew – Hakone Speed is for anyone who’s ever missed out on sleep or work for a drive, a build, or a bowl of ramen.